Marketing • Growth • Performance

I Turn Marketing Spend
Into Measurable Growth.

Marketing Head with 4+ years of experience building acquisition systems across paid media, SEO, e-commerce, content and conversion optimization for businesses across India and the US.

Paid Media • SEO • CRO • E-commerce • Analytics • Growth Strategy

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Experience across India + US markets

Sujeet Kumar, Marketing Head specializing in growth and performance marketing

Growth trend

₹0L+

Ad Spend Managed

0+

Qualified Leads

0%+

Conversion Improvement

0+

Industries

₹0L+

Paid media spend managed

0+

Qualified leads generated

0%+

Conversion rate improvement

0+

Industries worked with

0X

Peak ROAS

Not just campaigns

I Build Growth Systems.

My work goes beyond running ads.

I connect acquisition, landing pages, content, SEO, analytics, CRM, e-commerce and conversion optimization into one measurable growth system.

I focus on three questions:

  1. 1How do we acquire the right customers?
  2. 2How do we convert more of them?
  3. 3How do we scale without wasting marketing budget?

Acquire

Paid media, SEO, content and customer acquisition.

Convert

Landing pages, CRO, funnels and customer journeys.

Scale

Analytics, automation, budgeting and performance optimization.

The numbers

Marketing Is Only Valuable
When It Produces Results.

₹60L+

Advertising Budget Managed

Meta Ads + Google Ads

5,000+

Qualified Leads Generated

Across multiple industries

40%+

Website Conversion Improvement

Through CRO, testing and funnel optimization

37X

Peak ROAS

On lead-generation campaigns

₹10Cr+

Revenue Influenced

Through performance marketing, SEO and content

100+

Organic Marketplace Sales

Without paid advertising

Case studies

Selected Growth Stories

Real marketing problems. Strategy. Execution. Measurable outcomes.

01Performance Marketing / Lead Generation

Scaling Lead Generation While Improving Conversion Efficiency

Healthcare / Eye care — India

Challenge
Generate consistent qualified leads while maintaining efficient acquisition costs.
Strategy
Combined Meta Ads, audience testing, creative optimization, landing-page improvements and conversion tracking.
  • 3,000+ qualified leads
  • 35% improvement in conversion rates
Meta AdsGA4GTMLanding Page CRO
02E-commerce Growth

Generating E-commerce Revenue Through Paid + Organic Growth

Chemicals & consumer products — India

Challenge
Build a direct-to-consumer and marketplace revenue engine alongside an existing offline business.
Strategy
Paired Meta advertising with owned-store development and marketplace optimization so paid and organic growth compounded instead of competing.
  • 100+ organic marketplace sales without paid advertising
  • [Editable placeholder — add store revenue / ROAS figure]
Meta AdsShopifyWooCommerceAmazonFlipkartMeesho
03SEO / Organic Growth

Turning Search Visibility Into Organic Business Growth

Multi-industry — India

Challenge
Reduce dependence on paid channels by building a compounding organic acquisition channel.
Strategy
Keyword research mapped to commercial intent, technical clean-up, and content built around the questions buyers actually search.
  • Organic lead generation established as a recurring channel
  • [Editable placeholder — add traffic / ranking growth figures]
Google Search ConsoleSEMrushScreaming FrogGA4
04US B2B Marketing

Growth Marketing for the US Market

US-based B2B / B2C brands — trucking, services

Challenge
Adapt acquisition strategy, messaging and offers for US buyers with different cost structures and buying cycles.
Strategy
Built a US-specific funnel: localized messaging, dedicated landing pages, paid acquisition and lead qualification tuned to the market.
  • Qualified lead flow from US B2B/B2C audiences
  • [Editable placeholder — add US campaign metrics]
Meta AdsGoogle AdsLinkedIn AdsGA4HubSpot

Career

From Execution to Marketing Leadership

Three roles, increasing ownership — from channel execution to leading marketing strategy and budget.

  1. Marketing Head Current

    Digital Marketing Head

    CARE EYE CURE PVT LTD

    Aug 2025 – Present · Ludhiana, Punjab

    • Leading end-to-end marketing strategies aligned with business objectives
    • Customer acquisition through Google Ads, Meta Ads, SEO and content
    • Website and e-commerce growth
    • Marketing analytics and conversion optimization
    • Managing approximately ₹3 lakh monthly marketing budget
    • Generated 3,000+ qualified leads
    • Improved conversion rates by approximately 35%
  2. Marketing Head

    Digital Marketing Head

    ISHORI CHEMICALS PVT LTD

    Apr 2024 – Jul 2025 · Ludhiana, Punjab

    • WordPress and Shopify development
    • Amazon, Flipkart and Meesho marketplace growth
    • Performance advertising
    • Organic content strategy
    • Video / content production
    • E-commerce revenue growth
  3. Executive

    Digital Marketing Executive

    KEYA KAIPO INDUSTRIES PVT LTD

    Aug 2022 – Dec 2023 · Ludhiana, Punjab

    • SEO
    • Meta Ads
    • Google Ads
    • YouTube marketing
    • Organic lead generation
    • Content production
    • Influencer marketing
    • Franchise / business lead generation

Expertise

The Growth Stack

Six capability areas that connect into one acquisition-to-conversion system.

01

Performance Marketing

  • Meta Ads
  • Google Ads
  • LinkedIn Ads
  • Paid acquisition
  • Campaign optimization
  • Budget allocation
02

Growth Strategy

  • Customer acquisition
  • Growth planning
  • Marketing funnels
  • Lead generation
  • Go-to-market support
03

SEO

  • Keyword research
  • On-page SEO
  • Technical SEO
  • Content SEO
  • Search Console
04

CRO

  • Landing-page optimization
  • A/B testing
  • User journey optimization
  • Conversion tracking
  • Funnel analysis
05

E-commerce

  • Shopify
  • WooCommerce
  • Amazon
  • Flipkart
  • Meesho
  • Marketplace optimization
06

Analytics

  • GA4
  • Google Tag Manager
  • Looker Studio
  • Microsoft Clarity
  • Performance reporting

How I approach growth

My Growth Framework

A repeatable operating system for turning marketing budget into predictable pipeline.

  1. 01

    Diagnose

    Analyze customer journey, website, acquisition channels and analytics.

  2. 02

    Strategize

    Define ICP, messaging, channels, funnel and KPIs.

  3. 03

    Launch

    Deploy campaigns, landing pages, content and tracking.

  4. 04

    Optimize

    Analyze data, test creatives, audiences, offers and pages.

  5. 05

    Scale

    Increase budget and expand winning channels while protecting efficiency.

Portfolio

Selected Work

Campaigns, pages, stores and content systems. Visuals are placeholders ready to be swapped for live work.

Performance Ads

Lead-Gen Campaign System

Healthcare

3,000+ qualified leads

Landing Pages

High-Intent Landing Page

Healthcare

~35% conversion lift

Websites

Shopify Storefront Build

Consumer Products

Direct-to-consumer channel launched

SEO

Technical SEO Overhaul

Multi-industry

Organic channel established

E-commerce

Marketplace Growth Program

E-commerce

100+ organic sales

Social Media

Organic Social Engine

Beauty / Retail

Consistent organic reach

Content

Content & Video Production

Automotive

Supported organic demand

Performance Ads

US B2B Acquisition Funnel

Trucking / US B2B

US qualified lead flow

Websites

WooCommerce Optimization

Pharmaceuticals

Faster, cleaner buying journey

Industries

Experience Across Multiple Industries

India + USA market experience across B2B and B2C categories.

  • US B2B
  • Trucking
  • E-commerce
  • Pharmaceuticals
  • Healthcare
  • Beauty
  • Automotive
  • Real Estate
  • Fashion
  • Events
  • Printing
  • Marketing Agencies

India + USA market experience

Platforms I Work With

Paid Media

  • Meta Ads
  • Google Ads
  • LinkedIn Ads

Analytics

  • GA4
  • Google Tag Manager
  • Looker Studio
  • Search Console
  • Microsoft Clarity

SEO

  • SEMrush
  • Ubersuggest
  • Screaming Frog

Web / Commerce

  • WordPress
  • Shopify
  • WooCommerce
  • Elementor

CRM

  • HubSpot
  • Mailchimp
  • Brevo

AI

  • ChatGPT
  • Claude
  • Gemini
  • Perplexity

Creative

  • Canva
  • CapCut

Why work with me?

I Understand Both
Marketing and Conversion.

Traffic alone doesn't grow a business.

Because my experience spans advertising, SEO, websites, e-commerce, analytics, content and CRO, I can identify problems across the complete customer journey — from first impression to final conversion.

Acquisition

Bring qualified traffic.

Experience

Improve landing pages and funnels.

Analytics

Know what is actually working.

Optimization

Turn insights into growth.

“More traffic isn't always the answer. Sometimes the biggest growth opportunity is converting the traffic you already have.”

— Sujeet Kumar

Education

  • Bachelor of Computer Applications

    Amity University · Currently pursuing

  • 1-Year Advanced Diploma in Digital Marketing

    WS Cube Tech Pvt. Ltd.

Certifications

  • Advanced AI Digital Marketing Certification
  • Advanced WordPress Certification
  • Advanced Google Ads Certification

Let's build something that grows

Have a Growth Problem?
Let's Solve It.

Whether you're looking for a Marketing Head, growth strategist or performance marketing partner, let's discuss how marketing can create measurable business growth.

Let's talk View my resume

Available for

  • Marketing Leadership
  • Growth Strategy
  • Performance Marketing
  • Consulting

Contact

Start a Conversation

Sujeet Kumar

Ludhiana, Punjab, India

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